Tips from Roz Morris on becoming a successful writer

Successful writers are great role models for new and aspiring writers.

Learning how successful writers build their careers will help writers looking to be published, or to earn more than they currently do from their writing skills, to adopt approaches to building their business that really work.

Roz Morris - writer

During April 2010, I spoke to Roz Morris, a London-based professional writer, about her work.

Roz has had several novels published as a ghost-writer and works as a freelance for a leading critiquing consultancy.

She now writes under her own name as well and her novel, My Memories of a Future Life, is currently out on submission with the agent Jane Conway-Gordon

The discussion was fascinating.

What’s the mix of writing activities in your working life?

I’m a novel writer.  I love to write stories and make them enthralling, but I do other things, too.

I’m a ghost-writer.  This means I might be asked to flesh out an idea for a novel into a story.  I might be asked to convert a film or TV script into a novel.  Sometimes I’m asked to bring an existing manuscript to life and make it a good read.

I also work as an editor on a magazine and I do other freelance and consultancy work.

When you’re a writer, you’re playing a long game. It takes a long time to achieve your goals, so you need to take on commercial projects, as well as thinking about your novels.  It’s all part of the process.

How do you find your commercial projects?

As a writer it’s important to build your contacts.  You get work by being recommended by people who you have worked with or who know you.  As an editor myself, I want to receive recommendations about people who can do a good job.

If you’re interested in writing and publishing, you’ll naturally gravitate towards people who are in the industry or associated with it.  You might also look for a job in the industry.

I guess I built my network of contacts from a nine to five job. I’ve been a journalist.  I moved from magazine editing into the books side of things.

It’s also important to be on Facebook and Twitter and to use LinkedIn.  You need to introduce yourself to more people, so that you know more people.

All of that means you’re more likely to be invited to meetings with potential clients.  Then, in those meetings, you explain what you can do.  You offer examples of your work.  You make a pitch for a project.

Even if you don’t get the piece of work you’ve been invited to pitch for, you’re getting to be better known.  People remember you.  That’s valuable.  It’s all part of the long game.

Why did you write and then self-publish your book: Nail Your Novel?

I love writing about writing.

Writing a novel is like creating a highly organised machine. In Nail Your Novel I write about how to organise your time to make sure you get the job done.  For example, you need to be clear about the main events in the novel. You need to plan the novel carefully and get all the story beats in the right place.

I wrote Nail Your Novel because I wanted to save writers time. Many writers waste time, never finish their novels and never make any money.  Nail Your Novel helps writers to avoid lots of the most common mistakes.

I give the pdf version away on my website.  The print version is for sale.

I’ve worked in this way with Nail Your Novel because I’m working to build interest in my work.

That’s because the big problem writers face is obscurity. And although I’ve been successful, because I’ve done it through ghosting,  I’m invisible.

You’ve got to get publicity if you’re going to succeed.  You’ve got to raise your profile.

Books go nowhere, if they don’t get publicity.

So, I’ve self-published.  I‘ve given the book away.  I’ve raised my profile.

Nail Your Novel is really my calling card.  It’s a taster.  I’m considering writing a longer version.  The current book is about forty-eight thousand words. The new version will have a lot more in it – new material, more examples.  I’m thinking about going to a publisher with this book.

What advice would you like to offer to people looking to build a career around their writing skills?

There’s a lot more to a writing career than just writing.  Those other things are the hidden nine tenths of the iceberg.

You have to craft your work, research it and read around your subject.

You also have to promote yourself and your work.  You have to develop your ability to earn money today, too.

There’s a lot to do.

Click here to visit Roz’s website and  learn more about her work.

You can download the pdf version of Roz’s excellent book for fiction writers there.  You can also find out why Roz calls her site: dirtywhitecandy.

Are you ready to tell the world how good you are at what you do?

It’s a fact that most people don’t like the idea of promoting themselves.

They don’t like the idea of telling the world how good they are at something.  What’s more, if someone tells them that they are good at what they do, many people feel uncomfortable about accepting praise.

If you’re in business, you need to adopt a different approach to promoting yourself.

  • If you don’t say you do a good job, why should anyone else?
  • If you don’t say your work is excellent, why should anyone else?
  • If you don’t write that press release to let the world know about your personal success and your vision and your passions . . . will anyone else?

Most writers don’t go in for self-promotion.

They are somehow embarrassed at the prospect of doing so.  Many writers prefer to stay in the shadows and to let their works speak for them.

They don’t like to think about promoting themselves and they assume their publishers will promote their books.

Well, publishers have limited funds to promote books and authors.  There are also lots of projects they could promote and lots of authors in their lists.  If you leave promotion of your works to your publisher, you’ll only get a limited amount of support.

Therefore, it makes sense for you to take the lead in promoting yourself.

You know best what image you want to present to the world.  You know how you wish to project yourself into your marketplace.  You know why people should read your works and how they will benefit as a result of doing so – or if you don’t, it’s time you did.

Here are two questions to help you to be more confident that you are on the right track when you start promoting yourself.

  1. How do I add value to my readers’ lives through my work?  (Yes, this question applies to fiction writers as well as to every one else.)
  2. If a journalist asked me to define my aims as a writer in a single sentence, what would I say?

Try these questions out for yourself now.  Leave your answers in the comments box, if you’d like to share your responses.

Is becoming a writer the right response to redundancy?

It’s an engaging idea.

You enjoy writing.  You write well.  You have always wanted to write . . . and now you have the time.

You’re starting to ask yourself if being made redundant, or facing the prospect of redundancy, is the opportunity you have been waiting for.

The answer to the question is: it depends.

Ask yourself the following questions to help you to decide whether becoming a writer is the best decision for you.

Is this what you really want to do?

If you’ve always wanted to be a writer, but haven’t got around to doing something about your ambition until now, do you know why?

It’s a question worth thinking about.

If writing is something you’ve really wanted to do, why haven’t you made time in your schedule to write before now?  Why haven’t you made a habit of getting of early to write or to write when you’ve finished your chores?  Why haven’t you already got some writing credits to your name?

It’s your choice how you use your time, and you may have some good reasons why you haven’t made progress with your ambition to write. However, if you believe you really want to become a writer now, you need to be clear in your own mind about how important it is to you to pursue this career now.

Do you know what being a writer entails?

Writing is all about hard work, long hours and lots of self-motivation with no certainty of success.

It’s unlikely to be about public acclaim, prestigious writing prizes, short working days and lots of leisure.

  • Are you prepared to be disciplined about keeping to a writing schedule and about running your business as a writer?
  • Will you put in the time and the commitment each and every working day?

Is your home suitable for home working?

There are lots of things you need to think about if you are considering working at home.  The vast majority of writers are home-based so this is an important aspect of the life of a writer for you to consider.

First think about the practicalities.  Is your home suitable for home working?  Will you be able to find a space to work?  Can you set up the necessary equipment – telephone, computer with internet access etc – in your home?  Have you got a workspace and a suitable chair?

Are you suited to working from home?

People who work at home need to define, and then adhere to, a schedule.  Will you avoid spending hours watching daytime television?  Will you avoid doing the gardening or the cleaning at the times you have set aside to write?  If there are people in the house during the day will you be able to avoid being distracted by them?

If you need the stimulus of a group of people or a social environment to help you to work well, you might find you’re not that productive working on your own.  You might struggle to get started on a task or to keep up the momentum. If you really like – or need – the discipline of getting up and going to the same place at the same time every day, then you might struggle with home working.

Thinking things over

Being made redundant is a real shock to the system.  It’s something that you may take some time get over.  This means you need to plan the next steps in your career carefully.

Becoming a writer might be the right response to redundancy for you, but it would be pragmatic to make your decision only after you have weighed up the pros and cons of the writing life, and after you have considered what being a writer really means.

Twenty Things To Do Before You Send Your Book To A Publisher Or Agent

This week I’ve been working on updating this website.

There are some new and interesting features.  Some of these are already visible.  Some will be coming along during the next few weeks.

One thing you will see is that I’ve just started a Resources for Writers page which is visible in the site navigation.

What you’ll find there are guides to help you to address some of really important issues in your writing career.

The first of these is called:

Twenty Things To Do Before You Send Your Book To A Publisher Or Agent

As the title suggests you’ll find a list of twenty things to do …..

However, I think you’ll find that you might not have thought of some of them.

As you know I’m not a publisher and I’m not a literary agent either.  You might then ask why I’m writing about this topic.

Well, I’ve fairly painlessly got four different publishers to accept submissions from me and the books are still in print.

More importantly, I’m a businessperson.  I’m writing about the submission process from a businessperson’s perspective. I’m sure you’ll find it helpful if you consider your work from this perspective, too.

Do visit the Resources for Writers page and download the pdf.

Come back and leave a comment here once you’ve had chance to read the guide.  I’d love to hear which of the twenty things you think are the most important.

You’ve got the publishing contract. What do you do now?

I asked this question in a workshop recently.  People hesitated.  They looked at one another.  Then someone took a deep breath and said it all depended on whether the person with the book contract was a fiction writer or a non-fiction writer.

She explained that fiction writers had probably already finished writing the book, so could wait for feedback on the manuscript.  A non-fiction writer might barely have started writing, so now needed to get on with writing the book.

I don’t see such a distinction.

The thing to do as soon as you get that contract signed is to start marketing.

  • Even if you don’t know what the book will be called: start marketing.
  • Even if you’re not sure when it will be published: start marketing.

Then think about your business and where the new book, or the first book, will fit into your overall strategy for business development.  You should know this already, of course, because you will have written the book to fit in with your larger business plan.  At least, I hope you will.

Whatever your answer to that question,  here are some things to be getting on with as soon as you have your contract.

Get your message out
Ger a press release or media release out to the local paper or to the regional press.

In it, stress your success.  Stress the fact that you are local and whatever you can think of that would appeal to someone flicking through next week’s paper.

Start promoting yourself (not your book)

If you’re a non-fiction writer, that’s easy.  You are an expert in a particular field.  You are knowledgeable about a subject that people want to read about.  Seek out the journals that your potential audience reads.  Start submitting ideas for features that will be of interest to the readership. Get your name known before your book comes out.  Make sure you mention your forthcoming book at the end of each piece you write.

If you’re a fiction writer, then you’ll need to be a bit more creative.  You’ll also need to be clear about the people you are writing for.  If you write for teenagers and young adults, then which of their magazines could you contribute to?  Will you write fiction or non-fiction for this audience?  What are the topics that are related to your novel – location, situation and so on?  Where could you write about similar issues?

In all cases you are aiming to make sure your name is known to your potential audience before your book comes out.

Update your website
If you don’t have a website, then get a website.

You need an online presence.  Snap up the domain name for the title to the book (once you know what it is), if you can.

Get some useful content up there.  Make sure it’s related to your book and relevant to your audience.

Get your site search engine optimised.  That means make it friendly to the web spiders.

Start making links to other sites, too.

Adopt a positive approach

Remind yourself you are an expert.
Remind yourself that you do have something valuable to say to your audience.
Remind yourself that people are interested in what you have to say.
Remind yourself that you can add value to people’s lives.

Think about the best ways you can serve your potential audience and do so.

Ask yourself: what next?

This book contract is only the beginning.  What other products and services could you offer to your audience?  How else could you add value to your audience?

Above all ask yourself the following question:

How could you use this book to build your career in business as a writer?