Want To Be Famous In Your Niche? Why Writing A Book Is Not The Answer

Writing A Book

Your unfinished book?

It is conventional wisdom today that consultants, speakers, coaches and other professionals should write a book in order to become recognised as experts in their niche, and maybe become famous, too. Many professionals find this daunting. Writing a book is a huge undertaking and a big challenge for the majority of people.

I know a lot of would-be writers who are agonising over the task and struggling to complete the book that they never really wanted to start writing.

I have good news for professionals who are writing – or trying to write – a book today and are not enjoying the task. [Read more…]

Blogging and Professional Services Firms: How to bring the two together

Microphone

It’s time to use an additional channel

Yours is essentially an offline business. Your website exists to showcase your services and to encourage people to pick up the ‘phone and talk to your office, or to you.

You’re not that interested in so many of the things that bloggers yearn for.  A global audience is not for you.  If you’re known locally, and maybe regionally, that’s fine. [Read more…]

Is your LinkedIn profile letting you down?

Penguid

Are you writing for me?

How do you feel about your LinkedIn profile?  Are you pleased with what your LinkedIn profile says about you?  Are you happy that your LinkedIn profile draws attention to what you want the world to know about you?

I hope you’ve answered “yes”.

Alternatively, are you rather embarrassed by your LinkedIn profile?  Is it a while (and you can’t remember how long) since you last updated it?  When you look at your profile are you surprised, and maybe a bit shocked, by what you see?

If you are, then your LinkedIn profile is letting you down. [Read more…]

What dog walking can teach you about selling to the high net worth marketplace

Dog out for a walk

Out for a walk

The only time I can remember walking a dog was when a neighbour asked me to take her dog for a walk because she was unable to take the dog out herself.

When I set off with the animal I soon discovered what the problem was.

That dog took you for a walk, not the other way round.  It wasn’t a big dog but it was strong.  If it wanted to go left, you went left.  If it didn’t want to stop to go into a shop, then you kept going.  If it wanted to run …. [Read more…]

Why Content Marketing Matters To Service Businesses

Your Office

Are they still coming to your office?

Many service businesses have yet to hear of content marketing or to take it seriously.  That’s a shame.

These days business is harder to come by than it once was. [Read more…]

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