You have listened to all the advice. You recognise that you need to be seen as an expert in your marketplace. Therefore, you are writing a business book which you hope will help you to become the “go to” person in your niche. You have also decided to self-publish your work.
Let’s assume, for the moment, that you have finished your book and it is pretty good. There is still time to make a catastrophic mistake. This is a mistake that many writers make. If you make it, you are likely to ruin your book’s chances of success. [Read more…]