It is conventional wisdom today that consultants, speakers, coaches and other professionals should write a book in order to become recognised as experts in their niche, and maybe become famous, too. Many professionals find this daunting. Writing a book is a huge undertaking and a big challenge for the majority of people.
I know a lot of would-be writers who are agonising over the task and struggling to complete the book that they never really wanted to start writing.
I have good news for professionals who are writing – or trying to write – a book today and are not enjoying the task. [Read more...]