This website has a simple objective. It sets out to help professional practices and expert consultancies attract more new clients quickly.
Most professional services firms use a range of offline and real world strategies to acquire new clients. We help you to get new clients by focusing on online reputation building strategies suited to the needs of businesses with complex – and often expensive – products and services to sell.
In simple terms your prospects need to build trust in you before they buy.
Our experience teaches us it is possible to accelerate the process of getting new clients by using the online world to boost credibility. We believe that the fastest way to become known and respected for what you do is to pay particular attention to three areas.
Online biographies – every one looks at your LinkedIn® profile these days. If your personal profile and your company page don’t promote you well, you’ll lose business.
Content marketing – this can mean a lot of different things. For us, and for our clients, content marketing is about writing expert articles and publishing them online. It’s about creating special reports that really address clients’ problems and making sure they get into the right people’s hands. It’s also about promoting your content to your clients via your own website and via their industry press.
E-books and e-guides – this will help to confirm your principals’ expert status in their niche. Writing e-books for online publishing platforms such as Kindle is a must these days for those who really want their businesses to be recognised as market leaders.
Testimonial:
Margaret has been instrumental in helping CK Academy as we focus on our strategy for delivering a flexible fitness qualifications business model, develop our business strategy and awesome for understanding and building our social media presence.
I have the greatest respect for her ability to get to grips with the challenges we face in our sector and come up with robust and creative solutions. A star!
Top qualities: Great Results, Expert, Creative
Georgina Jupp, CK Academy
Building Your Practice’s Reputation
Let’s be honest. Marketing is not your priority and it never will be.
- You’d like your practice to be No 1 in your niche.
- You’d like your firm’s name to be recognised and valued by your ideal clients.
- You’d like your reputation to go before you and bring business to you.
You’d like to do all of these things without dedicating too much time and money to marketing and business communications.
If that’s your position then using our services will be right for you.
- We can write your online biographies – including your LinkedIn profiles for you.
- We can write your authority content – that is your articles and blogs, special reports and other web copy.
- We can write your e-books and e-guides for you and help you to publish your work.
In short, we help offline businesses like yours to conquer the online world.
Take a look at our approaches to content marketing and to ghostwriting.
