Businesses have been using autoresponders, messages that go out automatically to people as part of the marketing process, to build their lists for quite a few years.
Lists matter to your business whether you run an offline business or an online business. Some people will tell you that building your list is the most important task to work on.
Building a responsive list is your most important task.
The trouble is that today every one’s e-mail inbox is full of newsletters, updates, sales messages and more. Most of these communications remain unread until they are deleted. They don’t generate orders for the businesses sending them out. They don’t help to build relationships with customers and prospective customers.
It’s sad that most e-mail marketers get things wrong. They get things wrong because they’re using the same approaches they used to online selling that they were using five, or maybe ten, years ago.
However, the early days of the web are gone, long gone.
Expecting visitors to buy from your websites when they first visit, of after a series of e-mails that don’t add lots of value, is a big mistake. People don’t do that today.
Most visitors to your website don’t buy at all – ever. To get anyone to buy it makes sense to build a series of useful, interesting and engaging messages. Tell a story in your e-mails. Help people. Write in ways that encourage people to buy and ask your readers again and again to take action, but without annoying them.
If you send out a great autoresponder series your readers will be expecting your e-mails and looking forward to their arrival. Your readers will open your e-mails, read them and start to feel that they know, like and trust you. When they do that, they may be ready to buy from you.
You can start building those valuable relationships with an excellent autoresponder series. We can write these messages for you. Make a difference to your business by using autoresponders effectively.
- 3 e-mail series of messages: £275 + VAT
- 6 e-mail series of messages: £400 + VAT
- 10 e-mail series of messages: £550 + VAT.
Get in touch if you have any special requirements or if you would like to discuss your project with us.
Call Margaret Adams on 01 494 791 045
E-mail: bookings (at) theadamsconsultancy (dot) co (dot) uk