… And LinkedIn Marketing
Finding new business using LinkedIn is about more than optimizing your LinkedIn profile and posting updates. To build your business via LinkedIn you will need to develop a range of digital assets to help you to convert leads into prospects and prospects into clients
We can work with you to create those digital assets to support your LinkedIn marketing campaigns. We will write FOR your business AS your business. In other words, we will ghostwrite your digital assets.
LinkedIn Landing Pages
You will need at least one landing page on your website that greets those website visitors who have come over from LinkedIn to learn more about your products and services.
Your LinkedIn landing page may be the page visitors are sent to when they click on your LinkedIn advertisements. Your LinkedIn landing page may be the page you have nominated in your profile as the place you want people to visit first. Your LinkedIn landing page may be the page you promote via your LinkedIn Pulse posts.
Your LinkedIn landing page must speak directly to visitors from LinkedIn. It must encourage them to take the next step. That next step could be to join your e-mail list. It could be to get in touch with you.
What matters is that you avoid sending your visitors to your website’s home page. You must also know what you want your visitors to do next.
LinkedIn Lead Magnets
If you want your visitors from LinkedIn to sign up to your e-mail list, you must offer them something of value in return from their e-mail address and permission to maintain contact with them.
You need a lead magnet to encourage visitors to take this step. Your lead magnet could be a special report or a white paper. It could be a free online training programme. It could be a series of videos.
What matters is that your lead magnet is of sufficient interest and value to your website visitors to ensure that a good proportion of them join your list.
LinkedIn Pulse Posts
Today LinkedIn Pulse is a place where you can showcase your expertise to your ideal clients and your target market. Writing posts and publishing them on LinkedIn is a useful way to let more people know what you do and encourage them to visit your website to learn more about how you can help them.
What matters is that your LinkedIn Pulse posts are focused and targeted. They must be written with the interests and needs of your ideal client in mind. General blog posts will not help to position you as an expert in your niche nor will they help your business.
Check out some of Margaret Adams’ LinkedIn Pulse posts.
If you are able to convince website visitors to sign up to your e-mail list, you must then send them interesting and useful information in order to build your relationship with them. Those visitors who have come to your website from LinkedIn have already demonstrated interest so you must now ensure they remain interested in your business. A well-targeted autoresponder series of communications will help you to do this.
What matters is knowing what your subscribers’ interests are and knowing, too, what you hope to sell to them. You can nurture relationships by sending interesting content to subscribers whilst you are also encouraging them to buy from you.
Other Digital Assets
Every page on your website must be attractive and interesting to your visitors, including those who have come to your website via LinkedIn.
You must also ensure that your website is more than an online brochure if you are to keep visitors’ interest. Contact us to learn more about LinkedIn marketing and creating digital assets for your business.
Remember that to achieve your business goals you need lead magnets, sales pages, landing pages, autoresponders, online courses and more.
We can help. We create marketing content that brings in business.
“Margaret is a magician with words.”
Francis West, Managing Director: Westtek Solutions Ltd