This is the question that I am asked a lot when I’m helping people to build the visibility of their businesses online.
The question is usually asked in a way that begs a negative response.
Clients tend to add:
“Facebook isn’t serious. Facebook is frivolous.”
They hope I’ll agree.
They are wrong. Facebook has more than 700 million accounts. Facebook advertising is big business. Lots of people are exploiting the value of Facebook.
So, if you’re on Twitter, do you need to be on Facebook? I think you do, unless there’s a very good reason why not.
Where are your customers?
You probably decided to create a Twitter account in order to reach out to your marketplace. You wanted to interact with customers, potential customers, thought leaders in your industry, potential suppliers and so on.
The same applies to Facebook. You can reach out to these types of people on Facebook, too. However, with Facebook you’ll be creating a business page and not a personal profile. You will be maintaining a businesslike stance on this platform. You won’t be sharing the details of the party you went to last Saturday, just as if you’re serious about Twitter, you won’t be tweeting about your new shoes.
What’s really important is to ask yourself if your customers are on Facebook. If they are, you need to be.
Don’t stop there. Are the people behind the organisations you want to engage with on Facebook? Are your competitors on Facebook? Are there conversations about your industry on Facebook? Check out these points.
Why are you on Twitter and Facebook anyway?
As a businessperson you’re looking to become more visible in your marketplace as a result of being on Twitter. That same strategy applies to your use of Facebook.
In both cases you want to drive people from the social web to your website. Twitter and Facebook are both great sources of website traffic.
Put useful and interesting content on the social web, and you’ll be able to entice quite a few people to visit your website.
At one level Facebook is better than Twitter at this task because you have more scope for putting interesting material onto your Facebook page. You’re not limited to 140 characters.
Will you engage with people on Twitter and Facebook?
For me, the most important word in the vocabulary of the social web is engagement.
- Success online isn’t about great design, although design matters.
- Success online isn’t about great content, although without great content you don’t have a chance of success.
- Success online isn’t about SEO, although you ignore the search engines at your peril.
Success online is about engaging with others. It’s about engaging with other Twitter users and with other Facebook users.
The two platforms are different so you engage with people in different ways. Success is about getting out and conversing. It’s about helping and supporting. It’s about demonstrating you’re someone worth knowing.
So will you engage with people on Twitter and on Facebook? Your success depends on your willingness to do so.
If you’re on Twitter do you need to be on Facebook?
In the end it’s your choice. You probably survive without getting on to Facebook but is it a good business decision?
You might like to look at our Twitter and Facebook profiles to see how we use the two platforms. .
On Twitter I tweet interesting information about building reputation and standing online to our customers and to prospective customers.
On Facebook I expand on these ideas and share a lot of guidance from other sources, too. Of course, there’s more opportunity to interact quickly on Facebook, so I find it a valuable platform.
You can find us at Social Media Success Community.
Over to you
What’s your view? Is it enough to be on Twitter, or have you decided your business needs to be on Facebook, too? Leave a commt. Tweet about the post or “like” it on Facebook.