If you’re on Twitter, do you need to be on Facebook?

Bells

How many do you need?

This is the question that I am asked a lot when I’m helping people to build the visibility of their businesses online.

The question is usually asked in a way that begs a negative response.

Clients tend to add:

“Facebook isn’t serious.  Facebook is frivolous.”

They hope I’ll agree.

They are wrong.  Facebook has more than 700 million accounts.  Facebook advertising is big business.  Lots of people are exploiting the value of Facebook.

So, if you’re on Twitter, do you need to be on Facebook?  I think you do, unless there’s a very good reason why not.

Where are your customers?

You probably decided to create a Twitter account in order to reach out to your marketplace. You wanted to interact with customers, potential customers, thought leaders in your industry, potential suppliers and so on.

The same applies to Facebook.  You can reach out to these types of people on Facebook, too.  However, with Facebook you’ll be creating a business page and not a personal profile. You will be maintaining a businesslike stance on this platform.  You won’t be sharing the details of the party you went to last Saturday, just as if you’re serious about Twitter, you won’t be tweeting about your new shoes.

What’s really important is to ask yourself if your customers are on Facebook.  If they are, you need to be.

Don’t stop there.  Are the people behind the organisations you want to engage with on Facebook?  Are your competitors on Facebook?  Are there conversations about your industry on Facebook? Check out these points.

Why are you on Twitter and Facebook anyway?

As a businessperson you’re looking to become more visible in your marketplace as a result of being on Twitter.  That same strategy applies to your use of Facebook.

In both cases you want to drive people from the social web to your website.  Twitter and Facebook are both great sources of website traffic.

Put useful and interesting content on the social web, and you’ll be able to entice quite a few people to visit your website.

At one level Facebook is better than Twitter at this task because you have more scope for putting interesting material onto your Facebook page.  You’re not limited to 140 characters.

Will you engage with people on Twitter and Facebook?

For me, the most important word in the vocabulary of the social web is engagement.

  • Success online isn’t about great design, although design matters.
  • Success online isn’t about great content, although without great content you don’t have a chance of success.
  • Success online isn’t about SEO, although you ignore the search engines at your peril.

 Success online is about engaging with others.  It’s about engaging with other Twitter users and with other Facebook users. 

The two platforms are different so you engage with people in different ways.  Success is about getting out and conversing.  It’s about helping and supporting.  It’s about demonstrating you’re someone worth knowing.

So will you engage with people on Twitter and on Facebook?  Your success depends on your willingness to do so.

If you’re on Twitter do you need to be on Facebook?

In the end it’s your choice.  You probably survive without getting on to Facebook but is it a good business decision?

You might like to look at our Twitter and Facebook profiles to see how we use the two platforms. .

On Twitter I tweet interesting information about building reputation and standing online to our customers and to prospective customers.

Take a look at my Twitter account.

On Facebook I expand on these ideas and share a lot of guidance from other sources, too.  Of course, there’s more opportunity to interact quickly on Facebook, so I find it a valuable platform.

You can find us at Social Media Success Community.

Over to you

What’s your view?  Is it enough to be on Twitter, or have you decided your business needs to be on Facebook, too?  Leave a commt.  Tweet about the post or “like” it on Facebook.

Three Reasons Why Serious Businesspeople Use Twitter

Birds on a wire

We're talking about you!

Twitter often gets a bad press from the business world.  Unsophisticated Twitter users broadcast uninteresting tweets about their sandwiches, their journeys to and from work and who’s been caught in the rain.

That means they’re missing the point about Twitter.

Serious businesspeople use Twitter very differently.

Here are three business-focused and highly relevant uses of Twitter.  They help businesses to use Twitter more effectively.

Are you using Twitter in these ways?

Twitter helps me to get my ideas out to the world

When you develop new products and services for your business, once upon a time you had to use press releases, articles, interviews and the like to get your ideas out.  Now you can put your innovations on your website and onto Facebook.

  • You can also tweet about different aspects of what you’re doing in interesting and engaging ways.
  • You can ask people for their reactions via Twitter.
  • You can show off your expertise in entertaining ways via Twitter. 

If your audience finds what you’re doing interesting, people will answer your questions.  They will retweet what you have to say.  They will promote your content.

It’s great to read a Twitter analytics report and see:

Person ABC retweeted (your tweet’s details) to 3975 followers.

That’s publicity!  It’s also great exposure for what you’re doing.

Twitter allows us to engage with our customers and employees at a more personal level.

Some businesses conduct many of their customer service activities via Twitter.  They may use direct messages or they may conduct conversations in public.  Lots of people like Twitter because it’s quick.  In its purest form Twitter is a micro-blogging platform, but many people use it as a messaging system.

It’s not just businesses that are engaging with the public via Twitter.  Government departments also make extensive use of Twitter.  Guidelines for Twitter usage encourage departments to publish research findings, relevant news, commemorations etc.  Those same guidelines encourage Twitter discussions, too.

This approach to using Twitter creates more goodwill.  It gives large organisations – including government departments – a human face.  Twitter is a great way of reaching out to people in a new way.  A lot of smart people have realised this.

In short Twitter is a valuable online communications tool.

You can see what people are saying about you, your business, your products and your services.

This statement is really a vote of confidence in the Twitter search function. Using Twitter search helps businesses to keep up with what is being said about them and the goods and services they supply.

Keeping note of the buzz your business creates is good market research.  It’s also a great way of connecting with more people.  If people are mentioning your business and what you do, if they are asking questions about your products and services, then the Twitter search function helps you to be aware of this.  You can then step in to answer questions.  You can offer comments and observations. You can clarify issues, solve problems and demonstrate how helpful your business is to its customers.

That approach will help to make more sales in the long run.

Doing serious business on Twitter

Twitter has lots of things in its favour.  It’s a valuable tool.  It’s way too useful and too precious a tool to waste on tweets about irrelevancies.

So, now it’s your turn.

How useful – I mean really useful – do you think Twitter is to your business?  Let me know in the comments section below.

See also:

Not enough Twitter followers? – Are you making these seven Twitter mistakes?

How to get more people to notice your tweets


Build your celebrity status – make a video

Margaret Adams - Solo Success Expert Probably the first thing you’ll notice about this post is that there isn’t a video embedded in it.

However, it is a post about my first video presentation.

Now, the video isn’t up on the web yet, so I won’t say too much about that side of things.  What I’m writing about today is the important starting point for your video: your script.

Creating your video script

I was asked to speak for somewhere between ninety seconds and two and a half minutes.

When I began to plan, the first thing I did was to think about what I could cover in a short space of time and remain interesting to my audience of small businesses.

I decided to offer my top three tips to help independent professionals, (coaches, consultants, counsellors, therapists and other expert professionals) to build their fame online.

  • I chose a “top tips” approach because there’s an obvious structure to that sort of film script.
  • I chose that approach so that people watching would obtain advice they could use immediately.
  • I chose the tips approach because it’s a memorable type of structure.   There is a defined number of things to remember.

Then, of course, I had to think about producing something that would last for the right amount of time.

As an ex-teacher and lecturer and a professional speaker, I know it’s important always to work to the time limits you’ve been given.  I’ve run conferences and training programmes in the past where the first presentation has over-run by half an hour or more, and I’ve then spent the rest of the day trying to catch back time.

Therefore, it’s really important to think about how long your script will take to deliver.

It’s a good idea to use some of the statistics about speaking to help you to plan.

Now, when you speak in conversation, you can deliver around one hundred and forty words per minute.  If you’re thinking about speaking to an audience, then you’ll probaby deliver about one hundred and twenty words a minute – maybe a bit less.  That will tell you how long your script should be.

I created my script to be two minutes in length.

Practising your delivery

That’s the next stage.  Practise delivering your script.

Practising delivery means making sure that the script lasts for the right amount of time.  It also means thinking about the structure of your delivery.

  • Is what you have to say broken up in a meaningful way?
  • Can you deliver the script in an interesting way?

Well, my top tips approach helped with both of these requirements.

I practised the script and reworked it until it sounded right and the words really felt natural to deliver.  That’s the real advantage you gain, if you write your own script or have a sympathetic speechwriter.

Developing a professional approach to being filmed

Some filming takes place in studios.  Some filming takes place elsewhere.

In the case of my video I was filmed in a hotel where the staff were busy clearing up after a morning meeting and setting the room up for lunch.

It wasn’t quiet.

It wasn’t ideal.

However, we did get the job done.  The professional videographer I was working with did a lot to make things run smoothly and his approach was helpful and positive.

I was as well prepared as I could be and that was what was important.

Margaret Adams’ Three Top Tips To Help Small Businesses To Build Their Fame Online

So where are the tips?

I’ll post the script for the filming session next time along with some tips to help you to write an interesting and engaging script for your own film or video debut.

If you like this post…… please tweet about it and share it on Facebook and on LinkedIn.  Comments are always welcome, too.

Twitter and Follow Friday – Following Mushroom Soufflé

Today I’m following Mushroom Soufflé.  Well, actually I’m following Sarah Fletcher who is Mushroom Soufflé – in a manner of speaking.

Follow Friday TermI like Sarah’s approach to using Twitter, because she gives me a reason to look out for her tweets.  That reason is that they’re interesting.  I also get to find out something about the person.  Sarah’s personality comes across via her tweets, too, and she’s interesting.

There’s another reason for following Mushroom Soufflé.  Sarah is using social media applications very effectively.  She is building her business using a whole range of social media tools.  That’s why today I’m following Mushroom Soufflé.

Sarah has been kind enough to explain a little about her approach to using Twitter and social media below.

Sarah Fletcher

Follow Friday - Follow Sarah

I use social media for building brand and credibility, to shout about my networking groups and to recommend those I have worked with.

Before Twitter, LinkedIn and Facebook I could never have dreamed of being able to reach out to so many people and businesses without spending an absolute fortune.

Our Twitter and Facebook the profiles are used for giving our followers hints and tips on admin, organisation, time management and using their office space. The idea is to try to help people live their lives without being bogged down by the necessary, but mundane, everyday tasks. Being organised and efficient with admin is not a strength of many small business owners, that’s not why they went into business.

Of course we use this opportunity to tell you of the services we provide and the benefits of using a Virtual Assistant but not incessantly as I hate the hard sell approach.

I also use Twitter to communicate with other Virtual Assistants, to keep an eye on what is going on in our industry and to develop opportunities to work with those where our skills complement each other.

I like to find information to pass onto our followers that I think they will find useful.  In the process I have found some very interesting people to follow and websites to look at.

It’s definitely working and I would not have got the same results without social media.

Should you use social media too? I believe you should but remember you have to give to receive to make it worthwhile!

If you’d like to find out more about Sarah’s work then her website: Mushroom Soufflé is worth a visit.

Of course, you can also follow her on Twitter.

The Real Secret Of Consultancy Success

Where's the impact?

Here's the answer!

There are lots of good consultants around.  There are plenty of people who are good at what they do and deliver an excellent service.

Unfortunately being a good consultant is not the same as being a successful consultant.

Being good isn’t good enough

I’ve met consultants who are knowledgeable, hardworking, conscientious and flexible in their approach, but who are not actually succeeding in consultancy.  By that I mean they don’t have as many clients as they would like and they’re not making as much profit as they had hoped.

All of the consultants in this position that I know are failing to succeed because of one really simple issue. It’s so simple, in fact, that consultants, both young and old, experienced and inexperienced often trip over this point.

What is it?

It’s a statement – in a single sentence – that explains how the customer’s life or business will be different after the consultant has finished work.

What’s missing is a statement about impact.

Simple consultancy solutions

Most consultants want to concentrate on process.  Give them a problem – any problem – and they’ll work out a solution.  That’s the task they relish.  That’s where they get the chance to demonstrate their expertise.  That’s what they enjoy doing.

When they work on a project, some consultants will use fancy words.  Some will try to overawe customers.  Some will explain in a lot of detail what they will be doing and write copious reports about progress and the like.

Only a few will really consider – and then explain – how their input will help the customer, and do this in simple words.

The secret of consultancy success

In a nutshell the secret of consultancy success is to focus on impact from the start.  Dealing with the problem comes second.  The consultancy process comes last.

Is that how you work?  Do you focus on impact first?  Let me know in the comments section.

If you find this post interesting you might also like:

Are you selling a complex product or service?

Your value proposition – do you have one?

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