Review of The Laptop Entrepreneur

20/03/2012 By 1 Comment

From time to time I like to include reviews of books I have read and found useful.

Here is my review of The Laptop Entrepreneur.

I like this book.  The Laptop Entrepreneur: How to make a living anywhere in the world by Nick Snelling and Graham Hunt offers practical and easy-to-understand guidance for anyone who is seriously considering making a living via the internet and using the freedom that such a style of working delivers to live just about anywhere.

Nick and Graham are experts in doing the sort of things they write about.  Both are British and both live – and work – in Spain, using the tactics and techniques they write about in The Laptop Entrepreneur to build the type of future that’s right for them. [Read more...]

Filed Under: Reviews, Starting Your Business Tagged With: ,

100% Change – How to grow your business quickly!

13/03/2012 By Leave a Comment

Did you know that in order to make a complete change in the way you work – one hundred per cent change – that is, you don’t need 100 days.  You need about 70 days.  That’s because of the power of compounding.

ChangeI write a weekly newsletter for my subscribers called: One Hundred Per Cent Change. Each week I offer a small piece of guidance that will help readers to improve their businesses. [Read more...]

Filed Under: Growing Your Business, Starting Your Business, Uncategorized

How To Find High Net Worth Clients

12/03/2012 By Leave a Comment
Box

Will they buy it?

It’s all very well aspiring to sell to high net worth clients, but precisely where are they?

How will you find potential high net worth clients to sell to?

Conventional wisdom about selling encourages you to find the places where your target market congregates.

Then you do your best to join them.  You try to rub shoulders with your client group and move on to build a relationship with them.

Eventually you make your sale.

If only …

As you probably know, selling to high net worth individuals isn’t as easy as that. [Read more...]

Filed Under: Becoming A Market Leader, Growing Your Business, Selling to high net worth individuals Tagged With: ,

Selling To The High Net Worth Marketplace – Five Essential Tasks

05/03/2012 By 1 Comment
People

Which ones could be your clients?

As earlier posts in this series on selling to high net worth individuals have noted, the high net worth market is not an homogeneous market.

As a result, anyone who tries to sell to people simply because they have more assets, or a higher income than the majority, is probably going to be disappointed.

What’s important – after you have ascertained that people have resources behind them – is to do a lot more thinking about who the customers really are.

Start by considering the following. [Read more...]

Filed Under: Becoming A Market Leader, Selling to high net worth individuals Tagged With: ,

Selling to high net worth individuals – what are their concerns?

23/02/2012 By 2 Comments
Padlock

Keep things safe.

So far in this series of articles on selling to high net worth individuals we’ve identified who high net worth individuals are.  We have also  established that they are not the super-rich.

We’ve also noted that lifestyle is not necessarily an indicator of affluence or wealth.

In fact,  people who have assets do not necessarily live a luxury lifestyle.

If you’re looking to sell to high net worth individuals you are now faced with an important question.

How can you begin to work out what to sell to this group?

The answer is simple.

Treat this group like any other group.  Think about what people more generally are looking for and you’ll find what high net worth individuals are looking for, too.

What do high net worth individuals want to buy?

A significant proportion of high net worth individuals are older people.  Something that is very importnat to them, and to other older people, is the desire to maintain a good lifestyle in retirement.

Like many older people high net worth individuals worry about preserving the value of their assets, savings and investments.

That means that they are likely to be looking to:

  • protect their current level of wealth
  • minimise the taxes they pay.

The other concern that is often quoted is that of managing their affairs so that they can leave an estate for their heirs.  Again, it’s not just high net worth individuals who want to make certain they help the next generation.  It’s just that people with more assets have more choices available to them.

How does this help you?

It’s not that difficult to work out what high net worth individuals want to buy.

If you’re committed to selling to high net worth individuals then you will need to align whatever you decide to offer with these types of concerns and interests.  At present the focus of many people is  on preserving wealth rather than growing wealth. 

  • Are your products and services aligned to this mood?
  • Are the benefit statements you use to promote your offer in tune with the feelings of people in 2012?

Take a look at your offer and review how it is positioned.

Check that it addresses the need to preserve and conserve that is to be found in so many parts of the world.

Have I missed anything?

In your experience, is there anything else that this group is really looking for?

Leave a comment below.  Add your thoughts to the discussion.

Filed Under: Becoming A Market Leader Tagged With:
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