About Margaret Adams

Margaret Adams is a content marketing strategist and sought-after speaker on inbound marketing topics. She helps professional practices and expert consultancies to generate more leads online and more business in the real world.

What Every Professional Services Firm Can Do To Attract More High Net Worth Clients

25/03/2013 by Margaret Adams

Just about every professional services firm would like more high net worth clients. Whether you’re an accountant, a solicitor, a surveyor, a wealth management practice or a firm in another market niche offering products and services to the affluent, you would like more of the “right” clients.

Yet, selling to the high net worth market is difficult. High net worth people don’t go around with a label on them stating the value of their portfolios. They may live relatively modest lives. They may not associate with the wealthy. This is a group that you cannot necessarily recognise easily and its members do not congregate in the same places.

What can a professional services firm do, if it wants to attract more high net worth clients? Here are some suggestions to help you make a start. [Read more...]

Marketing Professional Services – Four Articles To Read – January 2013

31/01/2013 by Margaret Adams

There’s a lot on the internet that professional services firms could read that would help them with their marketing. Marketing professional services could be a full time task. However, you don’t have time for that.

Here are four articles I think every professional interested in generating more leads online and making more use of the online world would benefit from reading. [Read more...]

Filed Under: Marketing Professional Services Tagged With: Marketing Professional Services

Three Ways To Use LinkedIn Updates To Build Your Success Online

28/01/2013 by Margaret Adams

………..You don’t need quite so many updates!

You’ve probably noticed the update box on your LinkedIn profile or on your LinkedIn company page. Linked In updates are a useful, but often misunderstood, element of your LinkedIn profile.

Most people don’t use LinkedIn updates at all.
Some people update in a rather haphazard way once in a while.
Quite a few people use them simply to broadcast information about themselves (and in doing so add to the noise on LinkedIn).
An even smaller number of people use LinkedIn updates to build their standing and their reputation on LinkedIn and as a result gain more business.

Do you use LinkedIn updates? If you don’t, or if you don’t use them often, learn how to use them well. If you do update, then use the advice below check that you’re not a LinkedIn spammer. [Read more...]

Filed Under: LinkedIn-Profiles Tagged With: LinkedIn-Profiles

Content Marketing For Professional Services – Content Marketing V Social Media

14/01/2013 by Margaret Adams

You’ve read the books, so promote your authority.

When you suggest to your colleagues that content marketing is right for professional services firms such as yours, you’ll find you meet some resistance.

Content marketing for professional services is one option, but, you’ll be told, social media is another option to consider.

The argument for social media can be quite seductive. You could find that quite a few of your colleagues would prefer to go down this path.

Content Marketing For Professional Services Firms – A Beginner’s Guide

10/01/2013 by Margaret Adams

Content marketing begins with a blank page.

You’ve probably heard about content marketing. If you haven’t you almost certainly will over the next few months.

It’s a topic that is starting to interest real world businesses, especially those selling complex products and services.

Content marketing is an ideal approach to add to the marketing mix for professional services firms. It may be that your competitors are already looking into it.

So what is content marketing and how can professional services firms make a start on using this approach to marketing to attract more business and gain new clients? [Read more...]

Filed Under: Content Marketing, Selling Professional Services Tagged With: Content Marketing, Selling professional services