About

 

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Brief Bio – Margaret Adams

I’m a content marketing strategist and an expert in business communications.

I spend most of my time helping professional services firms and expert consultancies connect more effectively with their chosen audiences via their websites, their authority content, their social media applications and via their business presentations.

I work exclusively with clients who want to use the online world to build their authority and their reputations online to increase their profits and extend the reach of their businesses, quickly.

• Sometimes I work alongside my clients, helping them to develop their ability to influence the buying decisions of their target market.
• Sometimes I write online content for my clients’  businesses.
• Sometimes I lead masterclasses to help businesses to find ways to differentiate themselves from their competitors through their choice of communications strategies.

I’ve been doing this for a long time and I’d be happy to help your professional practice achieve more by using my content marketing and content writing skills.

Early days

My first degree is an English degree. This gave me a good understanding of how to use language to influence people and to create an impact.

After gaining my post-graduate certificate in education I spent quite a few years teaching young people and adults how language works.  Then,  as a lecturer, I worked with businesspeople helping them to learn the principles of influencing behaviour through the careful choice of  words and communications media.

I also taught businesspeople how to write simply, concisely, unambiguously and accurately.

After leaving teaching I moved into Human Resources.  I’m a Fellow of The Chartered Institute Of Personnel And Development and I hold a higher degree in a management discipline.

When I started my own business I took on a whole range of large consultancy projects in the field of business improvement.  As part of my consultancy brief I often wrote reports, training programmes and e-guides for my clients along with handbooks and a range of expert reports on business improvement themes.

Testimonial

Margaret has been able to help me define my target clients and differentiating them as well as clarify my messages and services.

She has given me excellent advice and guidance; challenged me and kept me on track. I have plenty of ideas and positive actions to continue with as a result of working with Margaret.

I would highly recommend The Adams Consultancy to business owners who need to clarify their messages to potential clients/customers and having done this to keep the messages consistent using all relevant media and methods of raising their profile.”

Top qualities: Expert, Good Value, On Time

Christine Bateson, Horizon HR

Writing for publication

Along the way I’ve written several books for publication.

My most recent book is: The Solo Success Start-Up Guide, a step-by-step guide for independent professionals starting out in business.

In this book I set out what an expert professional should focus on in terms of business building and business development in that important first month in business.

This book is  available in workbook format from Solo Success, a website for solo-preneurs.

It’s also available on Kindle.

The Solo Success Start-Up Guide – Workbook

The Solo Success Start-Up Guide – on Kindle (UK)

The Solo Success Start-Up Guide – on Kindle (USA)

 

Speaking Information

I speak on a range of topics related to content marketing and LinkedIn strategy.  If you’re looking for a speaker for your event then check out:  Margaret Adams: Keynote Speaker

Margaret Adams in print

I’m also a writer who is published both in the UK and internationally.  You can find articles by Margaret Adams all over the web. The Margaret Adams – In Print page will give you the chance to read some of my articles.

Why not also make a point of following Margaret on Twitter?  I tweet to help our customers to use their websites, social media and their blogs to build a stronger and more successful presence in their marketplace

Take a look at our LinkedIn company page at The Adams Consultancy Ltd and follow us to receive our updates.

Finally, take a look at our  Services page,  and at our Ghostwriting page and see how Margaret Adams and The Adams Consultancy Ltd can help your offline business conquer the online world.