Is your LinkedIn profile letting you down?


Are you writing for me?

How do you feel about your LinkedIn profile?  Are you pleased with what your LinkedIn profile says about you?  Are you happy that your LinkedIn profile draws attention to what you want the world to know about you?

I hope you’ve answered “yes”.

Alternatively, are you rather embarrassed by your LinkedIn profile?  Is it a while (and you can’t remember how long) since you last updated it?  When you look at your profile are you surprised, and maybe a bit shocked, by what you see?

If you are, then your LinkedIn profile is letting you down.

Or rather, you’re allowing your LinkedIn profile to let you down.

Take steps to change things today.  Start by thinking about the questions below.

Who are you writing your LinkedIn Profile for?

Most people don’t consider this question at all. Yet, every one is writing for an audience.  You will write better, if you’re aware of who your audience is.

Here’s the answer.

If you’re employed, you’re writing your LinkedIn profile for your next employer to read.  (Or for your current employer, if you think there are possibilities of promotion.)

If you’re in business, you’re writing your LinkedIn profile for your ideal client to read.

In both cases the response you’re looking for from your ideal reader is:

“This is interesting.  I need to know more about this person.”

What about writing for your contacts and the people you want to connect with?

Well, yes, you want to build your community and your network, too, but you’ll build your network more quickly if your profile is written with your employer or your ideal client in mind.

What’s the most important point you want your LinkedIn profile to make?

Do you have a message, a takeaway, something you want your reader to see and remember?

You should.

Your next employer, your ideal client and the contacts you want to make and keep all have interests and needs.  If you’re going to attract – and keep – their attention, you must write in ways that will interest them.

Check what you’re including in your LinkedIn profile.  Have you experience of dealing with the problems and issues that your ideal reader faces?  If you have, write about that experience.

Will your reader want to know more about you because you’re saying things that are interesting and relevant to him or her?

Is your LinkedIn profile the same as every one else’s?

If you’ve ever sat on an interview panel and had a range of job applicants in front of you, you’ll know that candidates often appear to be very similar.

Sometimes it seems that the candidates are all trying to suppress their individuality and conform to an image, or perception, of what they think the recruiters are looking for.

If fact, every one who is hiring is looking for people who can do the job, or fulfil the requirements of the role, or help to solve the business’s problems, but that person is looking for a bit more, too.

Therefore, if you’re a social media specialist, remember there are thousands of social media specialists to choose from.  Lots of people have the skills to do the job or fulfil the contract, so what else do you bring with you?

What makes you a bit special?

Make sure your LinkedIn profile at least begins to answer this question.

Is your LinkedIn profile up to date?

When did you last update your LinkedIn profile?  If it’s more than three months ago, it’s probably out of date.  Take a look at it today and make changes as necessary.

Look at those updates, too.  You do post updates, don’t you?  You do keep your name in front of people, don’t you?  You do post updates about the sort of things that differentiate you from others working in your niche in the minds of the people who read them, don’t you?  You do have interesting things to say via your updates, don’t you?

If you don’t use the update function, start using it.  It’s the next best thing to talking to your next employer or your ideal client.

Making better use of your LinkedIn profile

These days lots of people look you up on LinkedIn when they meet you or when they first come across your name.  You probably do the same yourself.

People often want to know something about you before they enter into a business relationship with you or before they even consider offering you a job.

Make sure that your LinkedIn profile doesn’t let you down when people seek you out online.

Smarter working!

There are lots of things you can do to improve your LinkedIn profile.  The first of those actions could be to get hold of a copy of Five Ways To Improve Your LinkedIn Profile In The Next Hour.

It’s a free report written by Margaret Adams.

Click on the term: Five Ways To Improve Your LinkedIn Profile In The Next Hour to find out how to obtain your copy

Then, set aside an hour to work through the tasks.

If you’ve found this article helpful you might also like to read:

The simplest way ever to find out if your LinkedIn profile is working hard for you.

Five ways to help your offline business create a bigger impact online.


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About Margaret Adams

Margaret Adams helps professionals to market their practices and their organisations in ways that save them time and effort. Marketing is different for professionals. Unfortunately very few professionals know just how different until they work with Margaret. Then they learn how to persuade more people to work with them, to buy from them and to support their work.

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