I was speaking last week at a business event. It was Business Biscotti’s Digital Day held at The Grovefield House Hotel in Burnham, Buckinghamshire.
There were several speakers and they came from a range of organisations. There were also workshops. There were opportunities to have one-to-one meetings with presenters, and there were business networking opportunities.
My theme was social media. In fact, I was speaking on:
Social Media Engagement Is NOT Enough
As you can guess I reminded my audience that getting followers, fans, likes, pins and the rest is not why we’re on social media. We’re business people and we’re using social media applications to help to build our businesses.
In my presentation I went on to cover five things people in the audience should be doing to make sure they are getting the right sort of return on their investment in social media.
All well and good.
There’s still a lot to do after making a business presentation or speaking at a conference. You’re probably only about half way through the tasks linked to making a presentation when you finish speaking.
Do you follow through with at least some of these other tasks after you sit down?
Get some feedback
Okay, you get some feedback as you speak. If people haven’t gone back to texting and using their iPads etc you know you’re doing something right. If you can engender audience participation – that is they laugh when they’re supposed to laugh, or they answer your questions – you’re on the right track.
Of course, the round of applause at the end of your presentation offers you some signals, too.
But what else can you do?
The first is to make a point of talking to the conference organisers about the “buzz” over lunch or the comments that are being made by delegates.
By the time we got to the middle of the afternoon, Sue Reeves, “Mrs Biscotti” (one of the founders of Business Biscotti) had sought me out and told me that there were three presentations that were being talked about very positively, and mine was one of those three. Hooray!
There was also live tweeting going on during the day and the messages there were complimentary, too. I had several one-to-one discussions over lunch and into the afternoon session, so that’s all positive feedback
That means making a point of doing what you promised you would do when you spoke to people. Actually it’s remembering what you promised to do that’s the challenge.
Then there are all the LinkedIn follow ups – sending out and responding to requests to connect.
There is still a lot more to do.
In the old days presenters would get hold of a list of attendees and contact them all. Many of the follow up messages were just a rather dignified form of spam. Some people still work in this way. They add every one they meet and every one on every list they get hold of onto their own email lists.
Well, I don’t think that’s good business. What I do think is good business is making an offer at the end of a presentation to encourage people in the room to do something to get their hands on a resource of value.
My follow-up offer was a free report.
It’s called: Measuring The Return On Social Media.
In fact it’s a report on exactly the subject I was speaking on. The logic of this is that if people liked my presentation, they might want to know more about my subject.
I gave the link to the page on one of my websites from which people could download the report and also explained they could get the notes for the presentation from the same page.
I stressed there was no need to sign up to get the report. I decided I would be asking too much of people to require them to sign up to hear from me in the future in order to get the notes from a presentation they had already paid to hear.
However, there is a sign up box on that web page and some people have chosen to sign up to hear from me. They’ll be receiving their first weekly update from me later today.
Presenting is a great way of building your reputation. It’s a great way of getting more people talking about you. It’s a great way of making progress towards becoming a market leader.
So I’ve thanked Business Biscotti and Sue Reeves and Graham Reeves for inviting me to speak. I’ve thanked the people who have said such complimentary things about me on Twitter and I’ve thanked the people who have shown an interest in my work since the event.
Making business presentations
So, when you speak, how well do you follow up after the event?
What do you do to help to make the most of any presentation you make?
Have I missed anything that’s really important? Let me know in the comments.
You might also like to read my Twitter Tutorial.
And that presentation………..
…………….. If you’d like a copy of my presentation from Business Biscotti’s Digital Day, then get in touch. Use the contact form or, if you’re on one of our lists, get in touch direct.