There you are tweeting, retweeting, mentioning and using hashtags in your tweets. However, your tweets are not being noticed, retweeted and mentioned as much as you’d like.
It’s not fair, is it?
Well, maybe and maybe not.
The point is that if you want to build a following on Twitter you need to be noticed. What should you do? Here are five pieces of advice for you to try out. Are you following them?
Please stop broadcasting. Stop telling people about you and what you’re doing. At least make sure you only tell people a little bit and not very often. I’m not going to retweet your tweet about that late train or the person who pushed in front of you at the station or the fact that you’re eating your lunch by the river. To put it bluntly, I’m not interested in knowing.
Likewise, tweeting and retweeting the details of your latest blog post, the “great” networking meeting you’ve just attended or similar won’t get me mentioning you and what you’re doing.
Instead make sure you tweet about what of interest to me, the person following you, not what’s of interest to you.
Retweet what’s interesting
I retweet useful information tweeted by others. I tweet about people’s blog posts that will be of interest to my followers. I share really useful information that I’ve found online. I read quite a few blogs and online journals so I find lots and lots of valuable material that I know will be of interest to people who follow me. I share the useful advice I’ve found on the web with the people who follow me. Guess what? More people follow me just about every day.
I also try to explain why I’m doing what I’m doing.
That means I’m not just tweeting or retweeting something. I’m giving my followers a reason why they should go and look at the blog post, or read the article, too.
Respond and reply
Make a point of checking who’s mentioning you on Twitter. Check who’s replying to you.
Talk to them on Twitter. Thank them. Engage with them.
Just do it, either via a direct message or via a tweet.
People notice. They realise you “get” Twitter. You’ll generate more interest in what you do as a result.
Limit automated tweeting
Yes, it’s fine to thank people automatically for following you. If you’re building a list and looking to do so quickly, then there’s no harm done by sending an automatic message.
However, automatic messages don’t create relationships. When someone who you really want to get to know follows you, make sure you send a personalised note of some sort. Show you’ve read their tweets. Show you’ve done some research about them. Show that you’re a real person communicating with another real person.
That will make you memorable. It will also start to differentiate you in the minds of the people who you believe matter to your business.
People love positive people. Therefore, just be positive in your entire approach to using Twitter. Remind people that you’re tweeting information of value. Be enthusiastic when you endorse other people’s tweets. Spread good news in your own tweets. You will get noticed if you do the above.
Now how do you get your tweets noticed?
What do you do that really helps you to get your tweets noticed?
- Do you use the approaches above?
- Do you have other approaches you’d like to share?
By the way, I will be tweeting about this post, so tweet about it, or retweet yourself, and see if it generates interest for you, too.