Your great value proposition

If you’ve read the previous four posts in this series on value propositions you’ll now be able to spot a strong statement about value, worth and impact whenever you hear someone delivering one. That’s good, because hearing strong value propositions will help you to improve yours further.

If, as well as reading the previous posts, you’ve also done some work on your own value proposition, then I hope you’re starting to see different responses from customers and prospective customers.

Your great value proposition

I know when I first crafted a good value proposition, I noticed several changes in the ways people responded.

First, they thanked me for speaking clearly and succinctly in response to their question to me.

Next, I found that more people expressed interest in what I was saying.

Finally, I found that more people wanted to start a discussion as a result of hearing me speak about how I add value.

Over time, I’ve also found that more people get in touch because someone who has heard me talk about how I help businesses has passed on this information to their contacts.

So it is worth working on your value proposition.

The five posts on value propositions

The five posts on value propositions are:

Your value proposition – do you have one?

Developing your value proposition

Making your value proposition work for you

Making your value proposition work for you (2)

This final post – this post – is all about confirming that a strong value proposition really works.

What to do now

If you like this series please leave a comment below.

Tweet about the series and let other people know about how to produce strong value propositions, too.

If you have any questions about making yours a great value proposition, then ask them in the comments section. I’ll reply to your questions below, too.