Create a virtual business card

I’ve written about this – and spoken to customers about it – quite a few times.

I always encourage people to do this.

I do it myself.

I have a virtual business card.

My business cards invite people to visit:

The Adams Consultancy’s website.

My business card  is the only place where I promote this particular website.

Thus, I can be fairly sure that the people who visit this site have met me.

The value of the photograph is to remind those people of who I am.  They have met me and they now see a picture of me.

The business card also asks people to make a choice about following up our meeting.  The text on the right of the card says:

Our websites . . .

Our site for consultants and organisations delivering professional services is:
http://www.margaretadams.co.uk

I’m giving people a clear choice here.  Those organisations working with me from the private sector are encouraged to visit this site.

My public sector clients are encouraged to visit our Attract More Business site.

Why do you need a virtual business card?

A card with a picture is a great way of helping people to remember that they have met you.

A virtual business card can be updated in a few minutes, so there’s no need to get cards reprinted when you want to change the message.

It’s still quite a novel idea and when you’re starting a consulting business to do something like this. It’s a good way to differentiate yourself from others in your marketplace.

It shows how the web can be used in interesting ways.

It’s also part of the process of presenting yourself as a potential market leader. You’re already an innovator.

This is the eighth tip in a series of one hundred tips to help people starting a consulting business.