Reputation is everything.
Business people know that they’re as good as their last piece of work. They know that their reputation goes before them and that it can be tarnished easily and quickly.
Your reputation is fragile and it’s valuable.
So, how much time do you spend shaping your reputation?
It’s a good start to do a good job, but it’s also important to know what you want people to remember about you.
Do you help people to do this?
I’m a businessperson who writes. That’s all I need to say, and it’s what people remember.
I build my reputation around this idea. I’m a businessperson first. I write, too.
It’s important to be very clear about these things. It’s part of the process of differentiating yourself from others. It’s all part of making sure you stand out from the crowd.
There are lots of writers, novelists, authors, journalists ….. writers of romance, writers of historical novels etc. If you have nothing else to recommend you then no one will see the need to single you out from a very large crowd.
Within the grouping where you want to position yourself you need to build a specialist reputation, so start to think of yourself as a novelist who ….. or a writer on HR subjects who ….
Don’t wait for someone else to label you.
Decide for yourself how you want to be remembered and what sort of a reputation you want to build.
[...] Building your reputation [...]